Instagram for Business

Welcome to the Instagram for Business blog! Explore how businesses are using Instagram through tips, brand spotlights, API examples and news from Instagram HQ.


photo maps,

@MarcHorowitz Raising Dollars & Awareness on the Road

Whether you’re a global brand, a small business or just a single person with a mission, Instagram can be a great tool for telling your story and raising awareness of your cause.

The post below from the Instagram blog highlights how @MarcHorowitz is using Instagram Photo Maps in his effort to raise Lyme disease awareness.


When Marc Horowitz’s (@marchorowitz) friend Chris Vatuone was left bedridden after an unknown ailment turned out to be late-stage Lyme disease, Marc decided to hit the road in an attempt to raise Lyme disease awareness, as well as much-neaded funds for Chris’s medical treatment.

Marc is making the 2,664,000 ft. journey from San Francisco to Los Angeles by bicycle, and pledging to ride one foot for every penny he raises. Explore his photo map on Instagram, and follow his progress on his blog, bike4chris.


brand spotlight, photo maps, food,

Photo Map Spotlight: @alifewortheating

Learn more about Photo Maps in our Help Center or watch our video to see Photo Maps in action.

Adam Goldberg, the man behind A Life Worth Eating, travels around the world exploring his passion for great food. Along with documenting his adventures on the blog, he also posts images to Instagram and adds them to his Photo Map along the way.

“Instagram is the tool that enables me to instantly capture and share what’s in front of me, from a basket of just-picked garden vegetables to a skyline view of Manhattan from 35k feet,” says Goldberg. “The immediacy of Instagram — the fact that I can share what I’m seeing with thousands of people in a few seconds — is magical.”

By using the Photo Map feature, @alifewortheating gives users the option to follow along with experiences as they happen or to go back and explore the food and culture of specific regions. They can dive into nearby restaurants or simply browse from country to country around the world.

Visit @alifewortheating's Photo Map to explore the rest of his culinary adventures!