Instagram

Instagram for Business

Welcome to the Instagram for Business blog! Explore how businesses are using Instagram through tips, brand spotlights, API examples and news from Instagram HQ.

Bringing Ads on Instagram to More Countries

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Since Instagram launched in 2010, it’s been a place where people come to share photos and inspire each other. In four years our community has grown to over 200 million worldwide.

As Instagram builds its business, we’ve put our community first every step of the way. And since introducing ads last November, we’ve worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds.

We gave people the ability to provide feedback on ads so we could learn what people liked—and didn’t like—and improve over time. (If you gave feedback on an ad, thank you!)

So far, our community-focused efforts are working. The results for advertisers have been positive—and in some cases, well above the ad industry’s average for performance. We’re excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community.

As with our initial roll-out, we are committed to learning as much as we can while building Instagram as a sustainable business. Later this year, we’ll start by introducing ads on Instagram in three countries—Canada, the United Kingdom, and Australia. In the future we’ll also look to introduce ads on Instagram to additional countries across the world.

With this and future expansions of our advertising platform, we remain dedicated to building Instagram into the best possible experience for our entire global community. Thanks for continuing to inspire us each and every day.

Introducing New Creative Tools on Instagram

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Today, we’re delighted to bring you a set of new creative tools on Instagram with the ability to adjust brightness, contrast, saturation, warmth and more.

Inspiring creativity is incredibly important to us—and as the Instagram community grows, we’ve been excited to hear requests for more ways to creatively take hold of how your photos look and feel.

When you go to select a filter, you’ll now see a new wrench icon. Tap it and you’ll find a tray of photo editing tools ready for you to explore. You can also now adjust how much of a filter you apply to a photo by double tapping the filter icon.

You take a photo to capture a moment, but often what you see in the photograph doesn’t feel the same as what you remember. From brightening up a photo of your dinner party to better capturing the warmth of a sunset portrait, these new creative tools help you bring out and share the beauty of the moment as you remember it—right inside the same simple Instagram you already know.

We can’t wait to see what you’ll share next.

To learn more about these new tools, check out help.instagram.com.

Instagram for iOS version 6.0 is available today in Apple’s App Store, and Instagram for Android version 6.0 is available today on Google Play.

Video

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Tools and Tips to Help Marketers Inspire and Engage on Instagram

This video for marketers showcases how some of the best brands on Instagram—@nikerunning, @generalelectric and @benandjerrys—bring their stories to life and constantly connect with their communities.

When it comes to brands and businesses, our goal is to help companies reach their respective audiences through captivating imagery in a rich, visual environment. One way we can do this is by providing new resources and tools to educate and inspire marketers.

So today we’re publishing the first in a series of blog posts aimed at helping marketers showcase their best creative work on Instagram, and we’re also announcing the launch of the The Instagram Handbook for Brands.

The Instagram Handbook for Brands

This book profiles eleven brands on Instagram that post incredibly engaging content. From @patagonia to @disneyland to @chobani, these accounts bring their unique identities and values to life through captivating imagery and a focus on their respective communities.

The book also features Instagram’s brand values and ten popular hashtags that highlight the collaborative creativity within the Instagram community, such as #chasinglight and #thingsorganizedneatly. Though the book isn’t broadly available, you can expect to see content from it featured right here on our blog.

Tips for Brands

We learned a lot from these brands about what makes for great creative on Instagram. Here are five tips you can start acting on now, based on their work:

  1. Be true to your brand: Ensure that your imagery expresses a clearly defined personality and voice. Photos from eyeglass retailer @warbyparker, featured in the handbook, never feel overly staged or serious, but instead draw from trends in the Instagram community to reflect the company’s quirky creativity.
  1. Share experiences: Offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services. The customer images and videos shared by @gopro prompt viewers to wonder what moments they could capture with a GoPro.

  1. Find beauty everywhere: Show how your company sees the world and make it meaningful to people. @generalelectric showcases the beauty of their technology by transporting people to giant jet engine factories and remote wind farms, capturing the machines with elegant symmetry and imparting the grand scale of these man-made wonders.
  1. Inspire action: Start a movement around your brand, whether that means inspiring people to capture photos while running like the #runfree campaign from @nikerunning, or to celebrate a delicious yogurt concoction, as @chobani has done with their #creationaday hashtag.

  1. Know your audience: Learn what people love about your brand, and explore how can you capture the imagination of new customers. @missionbicycle takes the beautiful simplicity that customers love about its bicycles and uses imagery on Instagram to turn these everyday objects into works of art.

We hope this material inspires you to be creative and compelling on Instagram. Make sure to keep a close watch on this blog; we’ll share more soon.

First Look – Measuring the Effectiveness of Brand Advertising Campaigns on Instagram

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We introduced ads on Instagram on November 1 and today we’re sharing results from some of our first sponsored campaigns in the home feed on mobile.

Ads on Instagram are designed to support brands focused on reaching large audiences with memorable, high quality content. We think this aligns with the way people and brands already use Instagram – sharing photos and videos that capture a moment, inspire others, or shift perceptions.

For this analysis, we focused on metrics such as reach, ad recall, and awareness, which reflect the value and effectiveness of brand campaigns, rather than on social metrics such as comments, likes and followers.


Results from the first four completed Instagram campaigns:

Reach

  • All four initial ad campaigns measured were successful at delivering the broad reach our advertisers were seeking
  • The marketers achieved a high impact with a very low average frequency of ad impressions per user
  • Levi’s reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34
  • Ben & Jerry’s reached 9.8 million people in the U.S. over eight days, targeting people aged 18-35

Ad Recall

  • Across the four campaigns, there was a 32-point incremental lift in ad recall per campaign for people who were repeatedly exposed to a particular campaign versus control groups

Awareness

  • Across the four campaigns, there was a ten-point incremental lift in brand message awareness per campaign for people who were repeatedly exposed to a particular campaign versus control groups
  • In particular, seventeen percent of people who saw a single ad for Ben & Jerry’s Scotchy Scotch Scotch-flavored ice cream not only became aware of the new flavor, they also associated it with the brand

Read full case studies for two of the four initial campaigns, Ben & Jerry’s and Levi’s.

While these initial results are promising, we believe that early campaigns may benefit from an overall increase in awareness of ads on Instagram due to their recent introduction. We will continue to optimize our ad products to make them successful for marketers and a great experience for people on Instagram. We’ll share additional case studies and results periodically in the future.

As we emphasized when introducing ads, our goal is to make them enjoyable, engaging and natural to Instagram, so we started by partnering with brands that were already great members of the community. We’ll continue to work closely with marketers to maintain the quality content people expect to see on Instagram.

Introducing Instagram for Windows Phone

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Today, we’re excited to bring you Instagram for Windows Phone.

When we launched Instagram for Android in March of 2012, the community was 30 million strong and growing fast. The Instagram community is now more than 150 million people and reaches every corner of the globe.

In that past year, however, Instagram isn’t all that’s grown. We’ve also seen the rise of a new mobile platform as tens of millions of people around the world have taken to Windows Phones. Our mission is to give everyone the ability to capture and share the moments around them, so our team has been working hard to bring Instagram to Windows Phone users everywhere.

We wanted to make Instagram available to people with Windows Phones as quickly as possible, so we focused on creating an awesome experience with Instagram’s core features. We’re not finished, and our team will continue developing the Windows Phone app to keep releasing features and bringing you the best Instagram possible.

Instagram is a place where people come to be inspired and connect with others, and we’re thrilled to welcome Windows Phone users to the community. Now the images you create to show what your brand is all about can reach even more people.

Learn more about Instagram for Windows phone at help.instagram.com and download it today from the Windows Phone Store!

A Look at Ads on Instagram

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A few weeks ago, we shared our plans to introduce advertising on Instagram. Today, we want to provide a few more details about exactly what ads on Instagram will look like.

If you’re in the United States, you’ll see the sample ad above sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.

You’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap the label to learn more about how advertising works on Instagram. If you have other questions about how advertising on Instagram works, you can learn more here.

We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. We’ll proceed slowly and let you know when we’re ready to expand, continuing to partner with brands whose content shines.

In the meantime, all businesses can use Instagram by creating an account on the platform. All you need is a mobile device, username and profile image.

Instagram is the place for brands to share beautiful and captivating photos and videos that people can’t see anywhere else.

Stay tuned to this blog to see how a few brands are already crafting eye-catching original content and inspiring their customers and followers to do the same.

We recommend exploring the stories and best practices featured here, such as these profiles of some of our ad launch partners:

We look forward to more businesses joining the Instagram community and sharing moments that capture the essence of their brands.

Instagram as a Growing Business

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Over the past three years we’ve watched with amazement as Instagram has grown to a global community of more than 150 million people capturing and sharing the world’s moments. Instagram is a place where people come to connect and be inspired, and our focus with every product we build is keeping it this way.

We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.

Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.

We’ll also make sure you have control. If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.

As always, you own your own photos and videos. The introduction of advertising won’t change this.

Thanks for listening, and stay tuned for more details. We’re excited to continue building Instagram alongside this inspiring community.

Announcing Instagram for iOS 7

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Today we’re excited to announce Instagram for iOS7.

We put the community—and the photos and videos you share—first. To bring you the best experience possible, we have always valued beauty and simplicity in our app. With the introduction of iOS7 and its emphasis on clarity, we were excited to rebuild the look and feel of Instagram in a way that would bring these principles together and let the moments this community captures and shares shine.

In this update you will find that we’ve increased the size of photos and videos in your feed so that they expand to the edges of your screen. We’re also happy to say that increased size means increased resolution, so photos and videos will be clearer and more vibrant than ever.

In grid view, we streamlined things so that your content will also appear larger. We led our redesign with a focus on clarity to keep the feel of Instagram clean, simple and grounded in the photos and videos you discover and share.

Lastly, in keeping with iOS7’s conventions, we’ve made profile pictures circular so Instagram feels at home on your phone.

To learn more about Instagram for iOS7, visit the Instagram help center. Instagram for iOS version 4.2 is available for download today in Apple’s App Store.

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Announcing Instagram 4.1

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A little over a month ago we launched Video on Instagram, and today we’re happy to bring you our next major app update. We’ve included a few of the most requested features and added something special as well. Here’s what you’ll find in Instagram 4.1:

Import Video from Library
Starting today you can upload videos from your phone’s media library and share those moments to Instagram regardless of when they were captured. Once you select the video clip you’d like to import, you can trim it down to the exact part you like best. We’ve also made it so that you can choose how you square-crop your clip so you can keep the action front and center.

Automatic Straightening for iOS There are few things more distracting than a crooked horizon in a photo. We’re happy to announce that we’ve developed a brand new technology that brings you straight photos instantly. When you take a photo with the in-app camera, you can now tap the new Straighten icon and your photo will correct to be level—it’s that simple. The straightening tool also includes a slider so you can rotate and adjust any photo—including ones imported from your photo library—as much or as little as you’d like.

Video on Instagram for Ice Cream Sandwich We’re excited to expand Video on Instagram to people who use Android 4.0 (Ice Cream Sandwich). Since the launch of Video on Instagram this has been the Android community’s number-one request, and we’re excited to see this community grow.

To learn more about Instagram 4.1, check out the Instagram Help Center.

Instagram for iOS version 4.1 is currently available for download in Apple’s App Store and Instagram for Android version 4.1 is now available on Google Play.

Introducing Instagram Web Embeds

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Today, we’re excited to introduce web embedding for Instagram content and bring you an easy way to add Instagram photos and videos to the stories you want to tell.

Now, when you visit an Instagram photo or video page on your desktop web browser, you’ll see a new share button on the right side of your photo (just under the comments button). Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website or article. When you hit publish, the photo or video will appear.

As always, you own your photos and videos, and we want to make sure that’s understood no matter where your content appears. Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos.

Is your content private? Then nothing has changed. Embed code is only available to those whose photos and videos are public.

For more information about web embedding, check out the Instagram Help Center.