Communicating a Brand’s Unique Point of View with Hyperlapse from Instagram
Last week, we launched Hyperlapse from Instagram, a new app to capture high-quality time lapse videos. Since Hyperlapse is all about capturing objects, people and places in motion, we’ve been keeping an eye out for how brands are using the app—and taking advantage of its unique video stablization technology—to show a different, more creative side of their businesses that people don’t normally see.
Here are some of our favorite examples of Hyperlapses representing a few themes we’re seeing emerge among brands in the community:
1. Behind the scenes: Flying through the narrow corridors of their New York City office, @voguemagazine gives a sneak peek into the day-to-day world of an editor at a top fashion magazine. An employee at @burtonsnowboard captures a coworker heading into the skate park at their Vermont headquarters.
2. Products in the making: In a Hyperlapse of a ceramicist trimming a clay cup while it’s still on the pottery wheel, @shopmazazma gives viewers a chance to appreciate the artistry and precision behind their hand-made homewares. @ohhappyday takes a playful approach to enlivening their storefront in San Francisco.
3. Services in motion: A @jetblue plane pulls away from a gate, reinforcing the airline’s message of on-time departures.
4. A unique vantage point: Diners probably wondered what was going on when the owners of @russanddaughters carried a ladder into their new cafe to capture their famous smoked salmon being sliced from above. A flight technician at @3drobotics mounted an iPhone to a 3DR x8 drone and set it free above the Pacific Ocean.
In addition to these examples, be sure to check out many more great examples from the community here.