Introducing Hyperlapse from Instagram

Since launching Instagram nearly four years ago, it has been a priority to bring the community simple yet powerful tools that let people capture their moments and express their creativity. Today, we’re excited to announce Hyperlapse from Instagram, a new app to capture high-quality time lapse videos even while in motion.

Traditionally, time lapse videos depend on holding your phone or camera still while you film. Hyperlapse from Instagram features built-in stabilization technology that lets people create moving, handheld time lapses that result in a cinematic look, quality and feel.

Since Hyperplapse is all about capturing objects, people, and places in motion, we’re really excited to see how businesses will use the app. Whether shooting products on an assembly line, actors behind the scenes, or a buzzing restaurant scene, we think businesses can use Hyperlapse to convey a side of their brands on Instagram that people won’t be able to see anywhere else.

Some tips to get you started:

  • Even though Hyperlapse is new, it shouldn’t require you to change your content strategy. Think of the app as another tool to help your team create compelling videos on Instagram and to visually express what’s most unique about your brand.
  • Consider capturing a man-made or natural process that’s core to your brand, normally hidden from public view, and becomes even more compelling when conveyed through video footage that’s sped up by several times.
  • For inspiration, check out what others in the community are doing. Over the next several days, we’ll feature some amazing examples on the Instagram and Instagram for Business blogs.

We’re thrilled about the creative possibilities Hyperlapse unlocks for your brand. And we can’t wait to see what you’ll create.

To learn more about what stabilization looks like in Hyperlapse, check out this video.

To learn more about Hyperlapse from Instagram, check out help.instagram.com.

Hyperlapse from Instagram is available today in Apple’s App store. It is currently only available for iOS.