Inside the World of Alice + Olivia’s Stacey Bendet

Designer Stacey Bendet has been using Instagram to tell the story behind her fashion brand Alice + Olivia. The account (@alice_olivia), which is managed by Bendet herself, offers a curated look inside the designer’s world and the Alice + Olivia brand. Bendet shares photos and videos capturing what she is seeing, feeling or thinking in the moment, providing followers a genuine glimpse into her life of fashion & design and into the inspiration behind the brand.

"I think of [Instagram] as picture telling — I am able to show the beautiful, the sophisticated, the fun. I can share inspiration, be it words of wisdom or beautiful clothing, with the world," says Bendet. "That is really what building a brand is about, not just showing the product but showing the story all around it."

Beyond using Instagram as a form of creative and artistic expression, Bendet has also used the account as a way of connecting directly with followers, including getting customer feedback on items from a particular line. Content from the account is also frequently shared on the Alice + Olivia blog, email blasts and more, allowing it to reach even more fans of the brand.

To follow the story and inspiration behind Alice + Olivia, check out more photos and videos from @alice_olivia on Instagram.