Introducing Photos of You

Today, we’re excited to introduce Photos of You and bring you a new way to share and discover stories on Instagram. When you upload a photo to Instagram, you’re now able to add the people in the photo as easily as you add a location and hashtags. Whether you’re a fashion designer sharing photographs of models wearing your designs or a sports team documenting athletes, this gives you a new way to tell your story on Instagram and to engage with your followers.

Photos of You also gives people a new way to explore photos of your business or brand. By navigating to the new Photos of You section on your profile, people can now browse all of the photos in which you’ve been added and have made visible. People can now add their favorite band to their concert photos from last night, the clothing brand they’re currently wearing or the coffee roaster who brews their morning cup of coffee. As a business or brand, Photos of You gives you a new way to curate and share the photos that best showcase your brand as documented by your biggest fans.

You have control over which photos you choose to share in the Photos of You section on your profile. If you allow photos to be added automatically, you will have the option to hide any of the photos at any time. If you decide to review all Photos of You before adding them to your profile, the only photos visible in the Photos of You section will be the ones that you manually choose to add.

Before your Photos of You section is visible on your profile, you’ll have until May 16th to get familiar with the feature. To make your Photos of You visible today, download the update and follow the prompts on your Profile Tab. You can find more information about how Photos of You works and how to control your visibility with this new feature in our Help Center.

Instagram for iOS version 3.5 is currently available for download in Appleā€™s App Store, and Instagram for Android version 3.5 is now available on Google Play.