At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide.
We’ve heard from brands that having more insight into how people engage with and respond to their photos and videos is an important part of evolving creatively. We’re excited to announce that over the coming weeks and months, we’ll begin rolling out a new suite of tools to help brands better understand the performance of their paid and organic content on Instagram.
The business tools provide value to brands in three main areas:
Account insights allows businesses to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement
Ad insights shows the performance of paid campaigns with brand analytics (impressions, reach, and frequency) for each individual ad delivered to the target audience
Ad staging allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns
The new tools will help brands monitor their posts and campaigns by providing information on reach, impressions, and engagement. For example, an advertiser will now have access to a real-time campaign summary and data showing how their target audience is responding to each of their sponsored photos. Also, brand marketers will be able to better understand the best time of day to post a photo or video.
We’ve worked closely with several of our advertising partners to make sure these tools meet their needs. We’re now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year.
In the meantime, we want to thank our growing community of brands on Instagram. Whether you’re an advertiser working on the concept for your fall campaign, or a small business posting engaging photos and videos to your feed, we want to thank you for being an important part of the creative Instagram community.